What is Anchor Text?
Anchor text is the readable and clickable text in a Hyperlink that sends users to a different page, when user click on it. In Browsers, it is often blue and underlined such as, This text link to InfoBrother homepage. but we can change our website's link color and style through our HTML or CSS just like I modify this link using css.
Anchor text is the visible text that hyperlinks display when linking to another webpage or document in the same website. Good anchor text tells the user what to expect if they click on the link.
Understanding Anchor text:
In Search Engine Optimization, the anchor link that point to other pages and the anchor text that's used to link to them, both are important. We can create Anchor link having anchor text using the following simple HTML code.
<a href="http://www.infobrother.com/courses/seo/"> SEO Tutorials </a>
In Above code,SEO Tutorials is an anchor text which is linked to Seo tutorials home page. I have created a perfect anchor text because it's small, meaningful and it tell the user itself what the linked page is about.
Avoid using CSS that makes links look just like regular text. Make it easy for user to distinguish between regular text and the anchor text of our links. We may use anchor text to point something outside the websites, But In SEO Optimization, we use anchor text to point internal links that can help users and Google navigate our site better.
Do's when writing Anchor text.
» Write anchor text that can explain itself what the linked page is about.
» Write short but descriptive anchor text.
» Use anchor text to point internal links only that can help Google & user to navigate our site better.
Don'ts when writing Anchor text:
» Avoid writing generic anchor text like "another page", "Articles", "Click here" etc.
» Avoid using text that is off-topic or has no relation to the content of the page linked to.
» Avoid using the page's URL as the anchor text.
» Avoid writing long Anchor text.
» Avoid Creating unnecessary links that don't help with the user's navigation of the site.
How to write better anchor text?
The anchor text tells Users and Google what the linked page is about. Our anchor text may be pointing to other pages on our site or leading to content on other sites. In either of these cases - Externally or Internally - It's better to create the anchor text easier for user to navigate and for Google to understand what the page we're linking-to is about.
SEO-Friendly anchor text is:
» Relevant to the linked-to page.
» Low Keyword density.
» Not Generic.
<a href="http://www.infobrother.com/courses/seo/"> Learn SEO For Free </a>