Meta Description Tag:
A Meta Description tag gives Google and other search engines a summary of what the page is about. It is just like Title Tag , might be a sentence or two or a short paragraph, whereas a title tag is a few words. The Purpose of Meta Description for our page is to get someone searching on Google to click our link.
Why Description Tags are Important?
There is no direct ranking benefit from the meta description because Search engines don't use it in their ranking algorithm but meta description has the power to raise the click-through-rate of our organic search results. That mean more people who see our page in the search results will actually click and land to our website. In this case, strong meta description can directly increase traffic and indirectly increase our rankings. Both goals that make spending time on our meta description well worth it.
Meta Description acts like a organic text which mean, when our ad ranks for a keyword, Google and other search engines will often show the meta description as a summary of the page.
How to write meta description?
Writing meta description tag is very simple and easy but has such a massive impact. Meta description tag should be placed within the head tag of the HTML document as shown in the HTML code below.
<meta name="description" content="write description here..."/>
Meta tags provide information about a webpage for search engines and website visitors. Meta description tags are extremely important in gaining user click-through from search engine results pages. Meta description is a webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they're looking for.
Do's when writing meta description:
» Meta description should be 50 to 300 characters.
» Meta Description should be unique for each page and must be relevant to content.
» Use Target keyword naturally, but don't fill meta description tag with keywords.
» Meta description should accurately portrays what visitors will see when they click through.
Don'ts when writing meta description:
» Don't write description meta tag that has no relation to the content on the page.
» Don't use generic descriptions like "This is a website".
» Don't Fill the description tag with only keywords.
» Don't copy the entire content of the document into the description meta tag.
» Don't use a single description meta tag across all of your website pages or multiple pages.
Write unique & accurate meta Description tag:
The meta description tag should contain all the keywords we wish to rank for and the most important keyword should be at the beginning. Make sure you don't exceed the number of characters, if you did so, Google will truncate it to approximately 300 characters.
<html> <head> <meta name="description" content="A Variable That Holds an Address value is called a Pointer variable or simply pointer. pointer point to Simple data types likes int, char, float etc. So similar to these type of data type, Objects can also have an address, so there is also a pointer that can point to the address of an Object, This Pointer is Known as This Pointer." </head> </html>