What Is Title Tag?
A Title tag is an HTML element that specifies the title of a web page. It is often used to let both search engines and people know what the page's content is all about.
We can have only one title per page and the title should be unique for each pages. The Title tags are the second most important on-page factor for SEO, after content. We should create eye-catching title tags because it is the first thing the people and search engines look and that's a big reason why we need to give time and effort to our title tags.
Why are title tags Important?
The title tag is a very strong signal for search engines to understand what the page is all about. For that reason, title tags are one of the most important on-page ranking factors. There are four main reasons why our title tag matters.
Web Browser Tabs:
The title tag can be seen on our web browser when we open our web page in new tab. It will be helpful when a user has many tabs open and would like to go back to our page.
When we bookmarks the web page on our browser, the browser show the page title by default. Usually the browser truncate the title when it's on the Bookmarks Bar. That's the good reason why we should use short, but descriptive titles.
Social Media sharing:
When we share our web pages on Social media like Facebook and Twitter, Title tag will show up there as well, letting people know what the page is about and what they can expect to find when they click on that link.
Search Engine Results Pages:
One of the most important places where our title will show is in search engine results pages (SERPs). If someone found our web page by searching a term that is related to our business, this is our first chance to make a lasting impression and convince them to click on our website.
How to write title tag?
Writing Title tag is very simple and easy but has such a massive impact. Title tag should be placed within the head tag of the HTML document as shown in the HTML code below.
<html> <head> <title> Page Title </title> </head> </html>
Title tags are most important part of both search engine optimization and the search user experience, writing them effectively is a terrific low-effort, high impact SEO task. Here are some critical do's and don'ts recommendations for optimization title tags for search engine and usability goals.
Do's when writing a title tag:
» Title should be unique for each page & make sure, all pages on website have a title tag.
» Title should be between 50-60 characters in length including spaces.
» Use Target Keyword in title tag (but don't overdo it) - It is good practice to place the main keyword in the beginning for writing title which determine what the page is about.
» Do mention your brand name in title tag.
» Titles should be users query focused and should enforce users to click on your web link.
Don'ts when writing a title tag:
» Avoid using keywords or repeat variations of the same keyword over & over in title tag because you are writing titles for human, not for search engine.
» Don't write your title tags with complete capital letters. This can have a negative impact on readers.
» Don't use stop words in title tags. The words that carry little or no keyword value in terms of SEO, such as - an, a, is, or, and, etc.
» Don't write a title that has no relation to the content on the page.
» Don't use default or vague titles like "Untitled" or "New Page".
Creating unique & accurate page title:
The title tag should contain all the keywords we wish to rank for and the most important keyword should be at the beginning. To write a great title tag, we use the following sequience.
Primary Keyword - Secondary Keyword | Brand Name
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» Primary Keyword: Primary keywords are the main keyword for which we want to rank.
» Secondary Keyword: Secondary keyword are those keywords which plays supporting role.
» Brand Name Brand Name could be website name.