What is a URL?
Uniform Resource Locator (URL) more commonly known as a "Web Address" is a human readable text that was designed to replace the IP address that use by computer to communicate with servers. URL specify the location of web pages on the internet and also specifies how to retrieve these web pages.
A URL is normally made up of three components:
The Protocol indicates how a browser should retrieve information about a webpage. The Best known protocol is http:// or https://("s" stands for secure).
The Domain name also known as hostname is the human-readable name of the specific location where a website is located.
The path refers to the exact location of a page, post, file, or other assets that the web client wants to access. Path are made up of two things. The first one is Directory or sub directory that we create for our web pages. The second thing is the specific name of our web page.
Why URLs Optimization matter for SEO?
When it comes to our website, URLs are the first thing Google and customers will see. A well-crafted URL provides both human and search engines an easy to understand indication about page that what the linked page will about.
URLs is the most important parts of the page Google looks at to determine what a page is about. A well written URLs can serve as their own anchor text when copied and pasted as links in forums, blogs, social media network or other online venues.
The Search engines crawler can crawling more easily and make the relevant connections between different pages on our websites. Well-crafted URLs provide information that helps the crawler to better understand what different sections of the website are about and how they relate to each other.
Do's when writing meta description:
» Always follow a standard URL structure - too many categories will step down URLs and make them confusing rather than helpful.
» URLs should be definitive but concise. By seeing only the URLs a user and search engine should have a good idea of what to expect on the page.
» URLs should have a primary target keywords and the keywords must be relevant to page.
» URLs should be short to remember easily - make sure you aren't filling URLs with any unnecessary words or characters.
» When necessary for readability, use hyphens (-) to separate words. URLs should not use underscore, spaces, or any other characters to separate words.
Don'ts when writing meta description:
» A URLs should contain no unnecessary folders. just use the amount of folders and characters that are needed for your URLs structure.
» Avoid using URLs parameters if possible, as they can create issues with tracking and duplicate content.
» Avoid keywords stuffing. Having the same keywords in URLs more than once won't do any good for you.
» Don't include spaces, underscores or any other characters in URLs. SEO best practice is to use hyphens (-) to separate words.
» Don't use the words that don't add significance to the URLs (called stop words) for the sake of readability.
How to create a good URL structure?
The URL is pretty basic part of a site optimization. Creating descriptive categories and filenames for the documents on our website can not only help us to keep our site better organized, but it could also lead to better crawling of our documents by search engines. Here is the best example to demonstrate, how the URL structure should be for SEO.